Bebe

This project explored how Bebe’s bold, fashion-forward identity could translate into a cohesive digital campaign across multiple customer touchpoints. I developed visual concepts for e-commerce and mobile experiences, email marketing, social media stories, and promotional video content, using expressive imagery, refined typography, and editorial compositions to capture the brand’s confident and contemporary style. Each asset was adapted to its specific format while maintaining a consistent campaign narrative, creating a seamless visual experience across e-commerce, social, and direct marketing channels.