Leapros
About
+ My Role Art Direction & Brand Design
+ Project Scope Rebrand & Multi-Platform Applications
+ Deliverables Logo System, Brand Guidelines, Website Design, Business Collateral, Email & Social Media
Brief
Leapros Workforce Solutions needed a modern identity that could reflect its evolving business while preserving the personality and recognition of its established brand. I transformed the original illustrated frog mascot into a simplified frog-inspired hand symbol, creating a more versatile and contemporary identity while retaining a familiar connection to the company’s roots. Developed in close collaboration with the client, the visual system incorporated fluid, wave-inspired forms, a refined color palette, and a clean design language. The refreshed identity was extended across brand guidelines, business stationery, brochures, marketing collateral, websites, email communications, and social media, creating a cohesive experience across print and digital platforms.
Tools
Illustrator / Photoshop / InDesign / InVision / Zeplin
A Modern Identity, Built Together.
The Leapros rebrand focused on evolving an established staffing brand without losing the recognizable character that clients and candidates already associated with the company. The original illustrated frog mascot was reinterpreted as a simplified frog-inspired hand symbol, giving the identity a cleaner and more contemporary presence while preserving its approachable personality.
From the initial mood boards through the final rollout, each design decision was shaped through close collaboration with the client. Fluid, wave-inspired forms introduced a sense of movement and connection, while the familiar green palette was refined to maintain brand recognition within a more flexible visual system.
The completed identity was implemented across business stationery, brochures, marketing collateral, websites, email communications, and social media assets, establishing a consistent brand experience across every major touchpoint.
EVOLVING A FAMILIAR BRAND
Reimagined the original illustrated frog mascot as a simplified frog-inspired hand symbol. The new mark preserved the approachable personality of the existing brand while improving clarity, versatility, and recognition across print and digital applications.
COMPLETE BRAND ECOSYSTEM
Developed a comprehensive identity system encompassing the logo, color palette, typography, supporting graphics, brand guidelines, business stationery, brochures, websites, email communications, and social media assets. Each component was designed to work together as part of a unified and adaptable brand.
CONSISTENT VISUAL EXPERIENCE
Established a cohesive design language across every customer and candidate touchpoint. Fluid graphic forms, consistent typography, and a refined color system balanced the client’s creative vision with the practical needs of a modern workforce brand.
