Minority Corporate Counsel Association
About
+ My Role Art Direction & Brand Design
+ Project Scope Brand System & Multi-Platform Applications
+ Deliverables Logo System, Brand Guidelines, Web Design, Editorial, Event & Motion Graphics
Brief
The Minority Corporate Counsel Association (MCCA) needed a cohesive visual identity that could reflect its longstanding commitment to advancing diversity and inclusion within the legal profession. I developed a comprehensive brand system that brought greater clarity, consistency, and distinction to the organization and its programs. The work included the primary identity, sub-brand logos, typography, color systems, brand guidelines, digital experiences, event materials, publications, environmental graphics, and motion design. Each element was designed to balance the credibility and tradition of the legal industry with a more contemporary and inclusive presence, giving MCCA a flexible visual foundation that could remain recognizable across print, digital, and live event platforms.
Tools
After Effects / Illustrator / Photoshop / InDesign / InVision / Zeplin
Timeless Foundation for a Legacy Brand.
MCCA’s rebrand established a classic, credible identity for the legal field—designed to feel trustworthy, refined, and enduring. A unified visual system provided both structure and meaning, ensuring the brand communicated with clarity and consistency.
Every element—from typography to color to layout—was crafted to align with MCCA’s goals and legacy.
FULL BRANDING PACKAGE
Developed a complete visual identity system—logo, typography, templates, and layouts—delivering consistency across all brand assets.
COLOR AS A VISUAL FRAMEWORK
Used color strategically to establish hierarchy and reinforce meaning.
+ Awards materials reflected honor and recognition
+ Core hues reinforced professionalism, integrity, and tradition
+ Distinct palettes distinguished sub-brands while keeping the system unified
More than decoration, color became a tool for clarity and purpose across the brand.
CLEAR, CONSISTENT TOOLS
Equipped teams with guidelines and templates to ensure seamless application across digital, print, and presentation channels.
Bringing Identity to Life.
For MCCA, motion was used strategically to unify and amplify its brand across platforms. A custom logo animation served as a visual signature, created to support high-profile events and extend seamlessly into digital applications.
By blending design precision with motion storytelling, the animation became more than a visual—it functioned as a recognizable brand cue. This approach helped build familiarity and elevate the organization’s presence at key moments, both online and in person.
EVENT MOTION GRAPHICS
A series of motion graphics was created to extend MCCA’s visual identity across its signature events and digital platforms. Each animation was tailored to the theme and character of the program while maintaining consistency with the organization’s broader brand system. Dynamic typography, color, and movement helped strengthen audience engagement, recognize event sponsors, and give each experience a distinctive yet unmistakably MCCA presence.
