Twelve Days of Christmas
Brief
To celebrate and thank our clients for a meaningful year of collaboration,
this project was developed as a 12-day countdown campaign. Each day delivered a unique message of appreciation, reflecting on the partnerships, milestones, and shared successes that shaped the year.
Every piece was thoughtfully designed and animated to feel personal, warm, and engaging. From concept to execution, the visuals and motion were crafted to create a cohesive experience that honored each client while reinforcing the brand’s voice.
Tools
After Effects / Illustrator / Photoshop
Counting Down with Gratitude.
12 Days before Christmas, our client gave us:
+ 12 Rounds of Revisions.
+ 11th Hour Changes.
+ 10 New Ideas.
+ 09 Product Samples.
+ 08 AM Meetings.
+ 07 Changing Deadlines.
+ 06 Whiteboard Sessions.
+ 05 Star Reviews!
+ 04 Warm Referrals.
+ 03 Daily Calls.
+ 02 Monthly Trips.
+ 01 Amazing Partnership.
🡦 SOCIAL MEDIA COUNTDOWN SERIES
A series of daily animated posts created for social platforms, designed to deliver concise and engaging messages of gratitude while maintaining visual consistency throughout the campaign.
🡦 12-DAY CONTENT ROLLOUT
Twelve unique posts released over 12 days, each capturing a specific moment of appreciation and building a cohesive narrative leading into the new year.
🡦 BRAND-LED STORYTELLING
A narrative-driven approach that transformed a simple thank-you into a meaningful and shareable experience, strengthening client relationships through intentional design and motion.