Agility Fuel Solutions
Brief
Agility Fuel Solutions, founded in 2010 and headquartered in Santa Ana, California, is a leading provider of clean and sustainable fuel solutions for commercial and municipal fleets. The company offers a range of products, including compressed natural gas (CNG), liquefied natural gas (LNG), and hydrogen fuel cell systems for various vehicle types such as heavy-duty trucks, transit buses, and refuse trucks. With a focus on reducing emissions and improving fuel efficiency, Agility partners with fleet operators and original equipment manufacturers (OEMs) to deliver customized solutions. The company operates facilities across the United States and Canada.
colors
Primary / Secondary
About
🡦 Year Founded: 1996
🡦 Location of Headquarters: Costa Mesa, California
🡦 Industry Focus: Clean fuel solutions for diverse fleets
Tools
After Effects / Illustrator / Photoshop / InDesign / InVision / Figma / Vyond / Zeplin
fonts
Aktiv Grotesk / Nimbus Sans
Agility EV/Electric • #F89520
Agility Propane • #5EBE82
Agility Hydrogen • #64C8C9
Agility Natural Gas • #5FC9DF
Agility Light Blue • #1AABCC
Agility Blue • #027DA5
Agility Dark Blue • #21567C
New Look, Same Energy.
For Agility Fuel Solutions, the rebranding project centered on modernizing its visual identity while preserving the essence of the original logo. The design introduces new elements to improve clarity and usability across Agility’s energy solutions.
This updated design system effectively supports Agility’s mission to deliver innovative, accessible, and user-friendly energy solutions. The project encompassed a comprehensive branding overhaul, providing a suite of services that included booth designs, website development, office wall graphics, event animations, and tutorial videos for clients, ensuring a cohesive and impactful brand presence across all platforms.
🡦 Four Distinct Sub-brands
Unique logos and color schemes were developed for each division—Natural Gas, Hydrogen, Propane, and Electric Vehicle—creating clear identities within the Agility brand for easy differentiation.
🡦 Streamlined Iconography
A cohesive set of icons was designed to guide clients and users through Agility’s offerings, simplifying navigation and enhancing user interaction.
🡦 Clear Brand Communication
The rebrand aligns visuals with user needs, creating a unified look and feel that makes Agility’s services more accessible and engaging.
Motion and
Storytelling in Action.
Agility Fuel Solutions’ brand was brought to life through three unique videos, each created for a specific purpose. Every piece was thoughtfully scripted, designed, and animated using a variety of tools to ensure it resonated with the intended audience.
Every element — from visuals to animations — was carefully crafted to align with Agility’s brand and communicate its message effectively. This attention to detail ensured a polished, professional presentation that elevated the brand’s presence across multiple platforms.
🡦 Website Banner Animations
A series of vibrant banners designed to grab attention and highlight Agility’s innovative solutions. These animations were updated seasonally, offering fresh visuals throughout the year while maintaining consistency with the brand’s energy.
🡦 Convention Event Video
An engaging animation created for live events, designed to share Agility’s mission and key offerings with clarity and impact, leaving a lasting impression on large audiences.
🡦 Tutorial Video
A clear and easy-to-follow tutorial was developed to support both clients and internal employees, making Agility’s systems simple to understand and use.
