Agility Fuel Solutions
About
+ My Role Art Direction & Brand Design
+ Project Scope Rebrand & Multi-Platform Applications
+ Deliverables Core Identity, Four Sub-Brands, Website Design, Marketing, Exhibition & Motion Graphics
Brief
Agility Fuel Solutions needed a modernized identity that could unify its expanding portfolio while preserving the recognition of its established brand. I developed a comprehensive visual system that refined the core identity and introduced distinct sub-brands for Natural Gas, Hydrogen, Propane, and Electric Vehicle solutions. Color, typography, iconography, and supporting graphic elements were structured to make each division easy to identify while maintaining a clear connection to the parent brand. The system was extended across the website, marketing collateral, digital advertising, exhibition environments, office graphics, apparel, and motion content, creating a consistent and accessible brand experience across physical and digital touchpoints.
Tools
After Effects / Illustrator / Photoshop / InDesign / InVision / Figma / Vyond / Zeplin / Keynote
New Look, Same Energy.
For Agility Fuel Solutions, the rebranding project centered on modernizing its visual identity while preserving the essence of the original logo. The design introduces new elements to improve clarity and usability across Agility’s energy solutions.
This updated design system effectively supports Agility’s mission to deliver innovative, accessible, and user-friendly energy solutions. The project encompassed a comprehensive branding overhaul, providing a suite of services that included booth designs, website development, office wall graphics, event animations, and tutorial videos for clients, ensuring a cohesive and impactful brand presence across all platforms.
Four Distinct Sub-brands
Unique logos and color schemes were developed for each division—Natural Gas, Hydrogen, Propane, and Electric Vehicle—creating clear identities within the Agility brand for easy differentiation.
Streamlined Iconography
A cohesive set of icons was designed to guide clients and users through Agility’s offerings, simplifying navigation and enhancing user interaction.
Clear Brand Communication
The rebrand aligns visuals with user needs, creating a unified look and feel that makes Agility’s services more accessible and engaging.
Motion and Storytelling in Action.
Agility Fuel Solutions’ brand was brought to life through a range of motion content, each created for a specific purpose and audience. Every piece was thoughtfully scripted, designed, and animated using a variety of tools to ensure it resonated with the intended audience.
Every element — from visuals to animations — was carefully crafted to align with Agility’s brand and communicate its message effectively. This attention to detail ensured a polished, professional presentation that elevated the brand’s presence across multiple platforms.
SEASONAL BANNER ANIMATIONS
I created a series of vibrant banners designed to capture attention and highlight Agility’s innovative solutions. These animations were updated seasonally, offering fresh visuals throughout the year while maintaining consistency with the brand’s energy.
Convention Event Video
I created an engaging animation for live events that communicated Agility’s mission and key offerings with clarity and impact.
Tutorial Video
I developed a clear and easy-to-follow tutorial for clients and internal employees, making Agility’s systems simple to understand and use.
