Flow

This project explored a visual campaign concept for Flow’s rooftop yoga program, inspired by the brand’s emphasis on wellness, community, and connection. I developed multiple poster directions combining organic illustrations, expressive typography, warm color palettes, and lifestyle photography to create an inviting and energetic identity for the event. The selected visual language was extended across promotional materials and branded merchandise, including apparel, hats, pins, and keychains. Together, these elements formed a cohesive campaign concept that felt accessible, uplifting, and connected to Flow’s community-centered lifestyle.