Life Pacific University
Brief
Life Pacific University is a private Christian Bible college in San Dimas, California, endorsed by the International Church of the Foursquare Gospel. The school was founded in 1923 as the Echo Park Evangelistic and Missionary Training Institute by Aimee Semple McPherson in Echo Park, Los Angeles, California. In 1926, the name was changed to LIFE Bible College, with "LIFE" for "Lighthouse of International Foursquare Evangelism." In 1990 the college relocated to its current home in San Dimas, California, and in 2019 the institution was renamed and restructured as Life Pacific University with the College of Arts & Sciences and the College of Theology & Ministry.
colors
Primary / Neutral / Secondary
About
🡦 Year Founded: 1923
🡦 Location of Headquarters: San Dimas, California
🡦 Industry Focus: Christian higher education, theology, ministry, and liberal arts
Tools
Illustrator / Photoshop / InDesign
fonts
Oswald / Raleway
Pacific Blue • #1a9ed9
Emerald • #45A473
Light Blue • #E2F0F9
White • #FFFFFF
Emerald • #F0F0F1
Black • #000000
Heritage Blue • #001B49
Enlightened Yellow • #FFCD32
A Legacy, Reimagined.
For Life Pacific University, the rebranding project focused on modernizing an established visual identity while preserving the familiarity and recognition the university had built over the years. Although the original design team was no longer involved, the objective was to maintain the brand's recognizable look and feel while introducing a cleaner, more contemporary visual system.
As the institution transitioned from Life Pacific College to Life Pacific University, the project expanded beyond a logo refresh. Complete logo systems were developed for both identities, requiring every major brand asset to be created in two versions. The refreshed brand was implemented across admissions materials, campus banners, marketing collateral, acceptance packages, environmental graphics, and digital experiences, creating a cohesive identity throughout the university.
🡦 TRANSITIONAL BRAND SYSTEM
A complete set of logos and supporting brand assets was developed for both Life Pacific College and Life Pacific University, ensuring a seamless visual transition between the two identities.
🡦 MODERNIZED LIGHTHOUSE ICON
The university's established identity was refreshed with a cleaner, more contemporary design while preserving the iconic lighthouse and overall brand recognition.
🡦 CAMPUS-WIDE BRAND EXPERIENCE
The refreshed identity was implemented across admissions materials, campus banners, marketing collateral, acceptance packages, environmental graphics, and digital experiences.
