Brief

Designed a comprehensive range of visual materials for a high-profile LACMTA proposal, including multiple covers, tabs, and dividers—each tailored with a unique color system to reflect the character of individual projects. Initially developed and produced JV partnership logos; however, these were later removed per LACMTA’s request. Created a series of high-quality, detailed maps using the ArcGIS extension in Adobe Illustrator to ensure accuracy and visual clarity—used throughout the proposal and interview presentation. Also developed data-rich charts and visual aids to clearly communicate complex processes and enhance client understanding of strategic workflows.